internationalSPORTgroup has announced that World No.1 and 3 time World Squash Champion Nick Matthew has extended his global long-term sponsorship agreement with Hi-Tec Sports to endorse the brand’s range of performance squash footwear.
A stellar 2013 season saw Matthew win his third world title and a return to the top of the Professional Squash Association (PSA) World Rankings. In December, the British No.1 was presented with the 2013 Outstanding Achievement Award by the Sports Journalists’ Association (SJA) and is considered to be one of England’s key medal hopes at the Commonwealth Games this summer.
The 3 time World Champion will continue to collaborate with the sport’s leading footwear brand to develop a range of signature footwear, designed to the World No.1’s exacting standards to deliver the perfect balance of performance and comfort. In April, the company will celebrate its 40th anniversary and plan to unveil its latest cutting-edge squash footwear collection, to be used by the world’s leading player, alongside a celebratory dinner to be hosted by Founder & Chairman Frank van Wezel.
“I have used Hi-Tec squash shoes since 1999 when I first turned professional and I’m thrilled to be extending my relationship with the World’s No.1 squash footwear brand,” said Matthew. “Hi-Tec is recognised for producing great squash shoes and their footwear has played an integral part in my success. I’m looking forward to hopefully more success over the coming years.”
Hi-Tec’s Global Chief Executive Officer, Ed van Wezel added: “Hi-Tec’s rich history in squash is matched by our relentless desire and unrivalled passion to ensure that we make the very best shoes for players of all standards, whether it be Nick or the squash mad amateur. We’re very proud to have supported Nick throughout his career and delighted to be extending our relationship. We look forward to continuing to have a very close working relationship with Nick in his role as Hi-Tec’s global ambassador, player and product developer.”
Paul Walters of internationalSPORTgroup, the squash specialist marketing and management company that represent the English star concluded: “Nick’s professional and uncompromising approach has seen him reach and sustain his position at the very pinnacle of the game as well as making him one of the most marketable players on the World Tour. The support that Hi-Tec have shown Nick throughout his career has allowed him always to perform to his best on court and this latest agreement will provide him with the platform to push on and build upon his amazing achievements.”