DRIVE TIME AT AJ BELL WORLD CHAMPIONSHIP AS MASERATI MOTOR INTO MANCHESTER
Maserati, one of the world’s most iconic luxury sports car brands, have become the latest partner of the AJ Bell World Squash Championship which takes place in Manchester, England, from 26 October to 3 November.
It will be the first time in the famous Italian car manufacturer’s 99-year history that they have sponsored this sport in the UK and they are now set to play a prominent role in the most prestigious squash tournament in the world.
Maserati’s involvement is a coup for the competition which will feature 64 of the planet’s best squash players battling it out for the right to be crowned champion of the world on November 3. Indeed, its top model-Egyptian Ramy Ashour-has just secured a ninth successive Professional Squash Association Tour win in America.
Ashour will be hoping to retain the title he won in 2012 but he will face stiff competition from Gaultier and Britain’s duo of two-time world champion Nick Matthew and James Willstrop, a former world number one.
James Cowan, Marketing Manager GB, Maserati North Europe said
“We’re delighted to be supporting the 2013 Men’s World Squash Championship in Manchester. It is the very first time Maserati GB has had involvement in squash, but we are excited to be taking part in such an important and world-class tournament for the sport. Maserati and squash are a perfect partnership with accuracy, agility, power and performance, all key elements and characteristics representative of both our cars and the sport.”
“We’re delighted to welcome Maserati on board as the latest partner of the 2013 AJ Bell World Squash Championship,” said PSA Chief Executive Alex Gough.
“Maserati are an iconic brand associated with world-class performance and it is fitting that they will be associated with the World Championships, which itself promises to deliver a week of world class sporting action in Manchester this autumn.”