London’s premier squash tournament takes place from March 18-22 and, after three sell-out years, spectators are clearly determined to bag the prime seats as soon as possible for this PSA International 50 event.
Tournament promoter Peter Nicol, the former world champion, is not surprised by the response.
Nicol, a co-director of Eventis Sports Marketing, said: “This is our ninth year of working in partnership with the Canary Wharf Group to bring the world’s best players to the magnificent East Wintergarden venue.
“It’s every promoter’s dream to sell every ticket for every day of the tournament, and we would be delighted to see that happen for a fourth year running.”
Nicol is aware that world-class events like the Canary Wharf Classic help to promote squash’s Olympic aspirations.
He added: “Canary Wharf was one of three major squash events in London during 2012, alongside the World Series Finals at Queen’s Club and the British Open at the O2 Arena.
“Each event showcased squash in the best possible fashion, with the world’s leading players producing phenomenal sporting encounters in the gladiatorial setting of the glass court.”
World champion Nick Matthew claimed his third Canary Wharf title this year, beating Yorkshire rival and world number one James Willstrop in the final, before clinching a hat-trick of British Open victories two months later.
Nicol added: “With those two at the top of the world rankings we would surely have been looking at a bigger medal haul for Team GB had squash been included in the 2012 Olympics.
“We are now mounting a solid campaign for squash to be included in the 2020 Games and the squash bid will be gathering momentum as next year’s Canary Wharf Classic comes round.
“We are confident that squash will get the vote that our leading athletes so richly deserve.”
Event website: www.canarywharfsquash.com